Are you looking to understand the difference between PPC and Google AdWords? Well, you’ve come to the right place. In this article, we will delve into the world of online advertising and explore the nuances that set these two advertising methods apart. By the end of this read, you’ll have a clear understanding of how…
In today’s highly competitive digital landscape, businesses are constantly seeking ways to maximize their online presence and drive sales. This article explores the strategies and techniques that can be employed in Google Ads campaigns to boost sales for both ecommerce and local businesses. By making targeted tweaks to various aspects of these campaigns, businesses can…
A common concern about using Google Ads is that ads may not always appear in the desired position on the search engine results page (SERP). This is where understanding ad rank becomes crucial. Ad rank is a metric that decides the order of ads on the SERP. It is influenced by factors like bid amount,…
In a rapidly evolving digital landscape, brands must adapt their marketing strategies to capture Africa’s future customers. Africa’s young and growing population offers a great opportunity for brands to build strong connections with a demographic that has significant influence and buying power. By 2030, young Africans are projected to constitute 42% of the global youth…
