Are you frustrated because your Google campaign is not giving you the results you want? It’s like banging your head against a wall over and over again, right? Well, don’t throw in the towel just yet. Picture this: you’ve invested time, effort, and money into setting up your campaign, only to be met with crickets….
In the ever-changing landscape of digital advertising, Google’s recent announcement of changes to its attribution models has caught the attention of advertisers. Starting in September, there will be changes to the way we attribute credit for actions. Traditional attribution models like first-click, linear, time decay, and position-based will be retired. However, last-click and data-driven models…
