Yet Google can’t be ignored …

… not if you need to sell a product or service. What other search engine can boast over a  billion searches monthly? And that’s a conservative estimate. Some  say Google’s reach is almost two billion monthly! No other search engine comes close!

Can you afford not to be in that marketing space? Unless you’re selling hot dogs from a cart, I don’t think so.

But purchasing AdWords can be challenging. Have you ever had someone say to you, “I tried AdWords but it cost me a bundle.” Or “I ran an AdWords campaign for a few months, but I didn’t get much out of it and it was really expensive.” Maybe that person was you.

How your precious budget was wasted.

Maybe you hired a well-known firm to run your campaign. The sales rep breathlessly told you how much traffic your website was going to get and how many customers would come to you. You signed up. Sure you got a little business, but a lot of the leads weren’t real buyers. Then your rep kept telling you to get real success you needed to up your budget — which also meant his commission check got larger.

Or maybe you tried to run the campaign yourself. The amount of data you had to sift through was mind-numbing, so you made quick — and uninformed — choices for your campaign. Once your campaign was up and running you didn’t know how to refine it, so you left it alone to limp along poorly, wasting your precious marketing budget.

No wonder you’re frustrated. You’re not alone. I’ve heard stories like these from countless clients. 

Making Google AdWords work for you.

The good news is that you don’t have to give up on AdWords. I specialise in helping small to mid-size businesses launch and run AdWords campaigns that deliver. Here’s what I’ll do for you …

• Develop your AdWords marketing strategy
• Conduct thorough research to discover your best keyword phrases
• Organise keyword phrases in Ad Groups
• Select target demographic
• Select geographic territory
• Select optimal times for displaying ads
• Evaluate competitor campaigns
• Advise on landing pages for various ads
• Write text ads to entice your prospects to click on your ad
• Evaluate quality scores for campaign to keep your costs down
• Regular monitoring and revisions to campaign as needed to ensure best results

Now you might think, “Hey, that company I hired awhile back said the same thing.” Well, yes, they probably did. The difference is that I, Herman Jooste, personally customize each campaign. I don’t rely on an automated system to put everything on auto-pilot.

And that personal touch makes all the difference.

What the Google AdWords reps say to me.

I don’t like to brag, but this information may be helpful to you. Often when I’m consulting with a Google AdWords Specialist, he or she will say, “Your campaign is perfect.” Or when I’ve implemented a particular strategy, “That’s amazing! How did you figure that out?”